Similar to getting a hunter, this is an optional step. Once we were consistently engaging with the Product Hunt community and had our hunter nailed down, we decided to create an Upcoming page to build up some hype before our launch. Step 3: We Created an Upcoming Page That Stood Out From the Crowd □ It also seems like it made a good first impression (a top hunter-Kevin William David-accepted our pitch almost immediately). But it was a good opportunity to simplify and solidify our value proposition and messaging. It includes your product name, tagline, short description, link to website (or app store pages), makers, and any assets (like demo videos, product videos, thumbnail, and GIFs-we went with all four) you want to be added to the media gallery and on the page itself. The Hunter Kit (sometimes called a Press Kit) basically contains all the information you need and want to be included on your Product Hunt page when you launch your product. □Īfter that, we focused on the Hunter Kit. So we trimmed it down, got rid of most of the fluff, and focused on what made us special. Our first draft came in at a whopping 752 words-yikes. This laid out who we are, why our product is great, and why they should consider hunting us. So, we started by creating a list of our top 20 Product Hunt hunters based on their reach, track record, and clout within the community.įrom there, we crafted our Hunter Pitch. But at the very least, having a top hunter hunt your product DOES provide a form of social proof that you have a legitimate product. That said, there is some benefit to having a hunter.Īlthough Product Hunt no longer emails users when a hunter they follow hunts a product, some guides suggest that having a high-profile hunter guarantees you a featured position on the front page upon launch. Ultimately the community upvotes products they like and find useful, so it’s far more important to build something awesome and clearly communicate its value to the world.”ĭuring the lead-up to our Product Hunt launch, we saw several products launch without a professional hunter and still ended up Product of the Day. ![]() According to Product Hunt: “You don’t need to reach out to ‘top hunters’ or influencers to get your product hunted. Quick note: we’re working on a new app, and we’d love for you to give it a try □įinding a hunter to hunt your product on Product Hunt falls into the “optional” category when planning a Product Hunt launch. Once we had formed a bond with a maker, we usually gave them a follow and got a follow back in return (and sometimes connected with them on LinkedIn and Twitter), which came in handy later on (more on that later). Instead, we spent a few hours each week forming meaningful connections with makers-providing thoughtful feedback on products, contributing to conversations, and hosting AMAs in the Discussions section of the site. (In Product Hunt, having followers is beneficial because when you’re listed as a maker and launch a product, they’ll get a notification and hopefully check out and upvote your product on launch day.) ![]() Some people approach this in a pretty half-assed way, simply saying “Congrats!” on every product and hoping to get a follow back from makers and commenters. We began re-engaging with the community by checking out products, providing feedback, and commenting on discussions daily. Caption: That’s me if you want to be buds.
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